ASUSTeK Computer Inc., commonly known as ASUS, is a multinational computer hardware and electronics company founded in Taipei, Taiwan, in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao. The company originally gained recognition for its high-performance motherboards and has since expanded its product portfolio to include laptops, desktops, monitors, graphics cards, networking equipment, servers, workstations, mobile phones, tablets and other consumer electronics. ASUS has established itself as a leading innovator, frequently introducing new technologies such as ultra-thin laptops, gaming-focused hardware, and AI-powered business solutions.
ASUS’s flagship product lines include the Republic of Gamers (ROG) series, designed for gaming enthusiasts and professional e-sports players, and the ExpertBook series, targeted at enterprise users requiring robust security and manageability features. In addition, the VivoBook and ZenBook ranges cater to everyday consumers seeking stylish, portable PCs with strong multimedia capabilities. The company also offers a broad selection of peripherals, including monitors, keyboards, routers, motherboards and graphics cards under its TUF Gaming and PRIME sub-brands, reinforcing its presence in both consumer and commercial markets.
Headquartered in Taipei with regional offices and manufacturing facilities across Asia, Europe and the Americas, ASUS serves customers in more than 100 countries. The company’s global supply chain and research and development centers are strategically located to foster rapid innovation and ensure timely delivery of products. ASUS collaborates with leading technology partners and component suppliers to integrate cutting-edge processors, GPUs, displays and connectivity modules into its devices, enabling consistent performance and reliability across diverse geographic markets.
Under the leadership of co-founder and Chairman Jonney Shih, ASUS continues to prioritize R&D investment, design excellence and sustainable practices. The company’s management team focuses on driving long-term growth through product diversification, strategic partnerships and a commitment to user-centric innovation. ASUS remains dedicated to expanding its portfolio in emerging segments such as hybrid work solutions, 5G-enabled devices and AI-driven platforms, reinforcing its position as a global technology leader.
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