Beiersdorf Aktiengesellschaft is a global consumer goods company specializing in skin care and adhesive products. The company’s portfolio includes iconic brands such as NIVEA, Eucerin, and La Prairie in skin care, alongside Tesa, a leading name in adhesive solutions and self-adhesive system products. Beiersdorf’s core business activities are organized into two segments: Consumer Care, which develops and markets skin care, personal care, and beauty products; and Tesa, which provides industrial adhesives and consumer adhesives for both household and professional use.
In the Consumer Care segment, Beiersdorf focuses on research-driven formulations that address a range of skin care needs, from daily moisturization to specialized dermatological treatments. Products in this category encompass creams, lotions, sunscreens, and facial care items, often leveraging proprietary technologies such as NIVEA’s soft milk emulsion. The Tesa segment covers adhesive tapes, self-adhesive labels, and mounting solutions, serving industries such as automotive, electronics, and construction, as well as individual consumers with products for crafting and home repair.
Founded in Hamburg, Germany, in 1882 by pharmacist Paul C. Beiersdorf, the company has grown into a multinational with operations in more than 150 countries. Over its history, Beiersdorf has established research centers and production facilities across Europe, the Americas, Asia, and Africa, enabling it to tailor products to local markets and respond to global consumer trends. The company’s emphasis on sustainability and environmental responsibility is reflected in initiatives to reduce packaging waste, improve energy efficiency, and source renewable raw materials.
Beiersdorf’s leadership team is headed by Chief Executive Officer Vincent Warnery, who oversees strategic direction, innovation, and international expansion. Under his guidance, the company continues to invest in digital transformation, e-commerce channels, and strategic partnerships to strengthen its market position. The Supervisory Board, chaired by Herbert Eibenstein, provides governance and oversight, ensuring that Beiersdorf’s long-term growth aligns with stakeholder interests and corporate values.
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