Waterloo Brewing (OTCMKTS:BIBLF) is a Canadian craft brewing company based in Kitchener, Ontario, with roots that trace back to the founding of Brick Brewing Company in 1984. The firm was rebranded as Waterloo Brewing in 2017 to reflect its deep ties to the Waterloo Region and its commitment to innovation in the craft beverage sector. Waterloo Brewing operates a modern production facility equipped with state-of-the-art brewing and packaging lines, supporting a diverse product portfolio that serves both retail and on-premise channels.
The company’s core offerings include a range of ales, lagers, IPAs and seasonal beers under brands such as Waterloo Amber, Waterloo Dark, and Coors-licensed pours produced under long-term agreements. In addition to its beer lineup, Waterloo Brewing has expanded into the cider market with fruit-infused varieties, responding to consumer trends toward gluten-reduced and fruit-forward beverages. With a focus on quality ingredients and traditional brewing techniques, the firm emphasizes consistency and flavour innovation across its product range.
Waterloo Brewing distributes its products across Ontario through partnerships with provincial liquor boards and a network of retail and hospitality customers. In recent years, the company has pursued strategic relationships in Western Canada and select U.S. markets, leveraging contract brewing agreements and export channels to broaden its geographic footprint. The company continues to explore incremental growth through new product introductions and targeted regional expansion.
Under the leadership of its executive team—including CEO John Barrett and CFO Michelle Demers—Waterloo Brewing prioritizes operational efficiency, brand development and community engagement. The firm maintains an active presence at regional festivals and collaborates with local suppliers to support sustainable sourcing initiatives. By balancing heritage brewing practices with modern marketing and distribution strategies, Waterloo Brewing aims to enhance shareholder value while fostering long-term brand equity in the competitive craft beverage market.
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