Waterloo Brewing Ltd (OTCMKTS:BIBLF), formerly Brick Brewing Co., is an independent craft beer producer headquartered in Kitchener, Ontario. Established in 1984, the company has evolved into one of the largest Canadian‐owned brewing operations in Ontario, with a focus on premium lagers, ales and specialty beverages. In 2019, the business adopted the Waterloo Brewing name to better reflect its craft‐focused strategy and flagship Waterloo brand.
Waterloo Brewing’s product portfolio includes a range of year‐round and seasonal offerings sold under the Waterloo, Original 16 and Laker brands, alongside licensed products like LandShark Lager and Seagram’s Escapes. The company operates a modern production facility where it handles all aspects of brewing, fermentation, packaging and quality control. It serves retail, on‐premise and foodservice customers across Ontario, with additional export sales to select U.S. and international markets.
Distribution is managed through a combination of the Ontario Craft Brewers sales network, provincial liquor authorities and third‐party wholesalers. Waterloo Brewing also partners with hospitality venues and owns several taproom locations that showcase its latest small‐batch and experimental releases. This integrated approach allows the company to maintain close customer relationships and to expand its presence in both urban and regional markets.
Leadership at Waterloo Brewing is headed by President and CEO Paul Mercer, who brings extensive experience in the craft beer sector and consumer packaged goods. Under his direction, the company continues to pursue innovation in packaging, sustainable brewing practices and brand development while upholding its commitment to quality and community engagement.
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