Barloworld is a diversified industrial brand management company founded in South Africa in 1902. Initially established to supply agricultural machinery to South African farmers, the group has evolved into a multifaceted enterprise operating across six key business divisions. Over the years, Barloworld has secured long-term distribution agreements with leading global manufacturers, most notably Caterpillar, to offer comprehensive equipment solutions.
The company’s Equipment division focuses on the sale, rental and aftermarket support of heavy machinery for industries such as mining, construction and power generation. Complementing this, the Handling and Industrial segments deliver warehousing solutions and technical services including forklift sales and maintenance, while the Rail division provides leasing, maintenance and refurbishment of rail wagons. Barloworld’s Automotive unit sells, leases and services passenger vehicles under a range of international brands, and the Logistics arm offers end-to-end supply chain management and freight services.
Barloworld maintains an expansive geographic footprint, with operations spanning sub-Saharan Africa, Russia, parts of Europe, the Middle East and selected markets in the Americas. In southern Africa, the company supports critical infrastructure projects in mining and construction, while its international presence extends to emerging economies where demand for capital equipment and industrial services is growing. The group has also been investing in digital solutions to optimize fleet management and enhance after-sales service delivery globally.
Leadership at Barloworld is anchored by Chief Executive Officer Andries van Heerden, who brings extensive experience in global industrial markets. Under his guidance, the company has sharpened its focus on sustainability, operational excellence and innovation, aiming to strengthen its market positions and expand into adjacent service offerings. Barloworld continues to leverage long-standing manufacturer partnerships and technical expertise to support customer productivity across diverse industries and regions.
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