Bambuser AB (publ) is a Swedish technology company specializing in interactive live video solutions for e-commerce. Through its cloud-based platform, the company enables brands and retailers to host real-time video shopping events, integrating streaming, chat and checkout functionalities into a single interface. By combining live video with direct purchasing options, Bambuser aims to drive engagement and conversions for online merchants.
The company’s flagship offering, Live Video Shopping, is delivered on a software-as-a-service basis and can be embedded into existing web and mobile applications. Key features include two-way video interaction, moderation tools, customizable user interfaces and analytics dashboards. Retailers can tailor each session to showcase products, answer consumer questions in real time and link directly to digital shopping carts, shortening the path to purchase.
Founded in 2005 and headquartered in Malmö, Sweden, Bambuser initially developed mobile streaming technology before pivoting to live commerce in the late 2010s. The company went public in 2021 with a listing on Nasdaq Stockholm’s First North Growth Market, reflecting its transition into a dedicated provider of live shopping infrastructure. Bambuser maintains additional offices across Europe and North America to support a growing base of international clients.
Bambuser serves a diverse range of industries, from fashion and beauty to consumer electronics and home goods. Its platform has been adopted by global brands seeking to enhance digital engagement and replicate in-store experiences online. With a focus on innovation and customer support, Bambuser continues to expand its footprint in the fast-evolving live commerce sector.
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