Cebu Air, Inc., operating as Cebu Pacific, is a Philippine low-cost airline offering scheduled domestic and international passenger services. Established in 1988 and commencing operations in 1996, the company has grown to become one of the country’s leading carriers, known for providing competitively priced air travel and no-frills service. Headquartered in Pasay City, Cebu Air operates under the OTCMKTS: CEBUF symbol for its American Depositary Shares.
The airline’s primary business activity is the operation of scheduled flights across a network of over 60 destinations. Its extensive domestic network spans key cities such as Manila, Cebu, Davao and Clark, while international routes extend to destinations in Asia, the Middle East, Australia and select leisure markets. Cebu Air also offers dedicated cargo services, leveraging its passenger fleet to transport freight and e-commerce parcels across its regional network.
Beyond core flight operations, Cebu Air generates ancillary revenue through add-on services, including seat selection, in-flight meals, baggage allowance upgrades and travel insurance. The airline’s loyalty program, GetGo, rewards frequent flyers with points redeemable for flights, hotel bookings and partner retail vouchers. Seasonal holiday packages and charter services further diversify the company’s product offerings.
Under the leadership of President and CEO Lance Y. Gokongwei, Cebu Air continues to focus on cost efficiency, network expansion and digital innovation. The company invests in fleet modernization, adopting fuel-efficient aircraft to reduce operating costs and environmental impact. With a mission to make air travel accessible to more passengers, Cebu Air remains a key player in the Asia-Pacific low-cost aviation sector.
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