Choom Holdings Inc. (OTCMKTS:CHOOF) is a Canadian licensed producer and distributor of cannabis products, operating under the Choom brand. The company specializes in premium, craft-grown cannabis flower and a diverse range of derivative products. With a focus on quality, Choom employs controlled indoor cultivation facilities to ensure consistent cannabinoid profiles, flavor, and potency across its offerings.
Choom’s product portfolio includes dried flower, pre-rolls, vape cartridges, soft chews, and infused oils. Leveraging in-house extraction and formulation capabilities, the company develops value-added products designed to meet varying consumer tastes and consumption methods. Continuous research and development efforts underpin the introduction of new strains, dosing formats, and packaging innovations.
Founded in 2017 and headquartered in Vancouver, British Columbia, Choom received its Standard Cultivation and Processing Licenses from Health Canada in 2019. The company initially focused on Western Canada, establishing retail partnerships and expanding its provincial distribution footprint. Over time, Choom has built a direct-to-consumer e-commerce platform to support broader market reach and brand engagement across multiple provinces.
Choom’s senior leadership team brings experience from the consumer packaged goods and regulated cannabis sectors. Holger Marquette serves as Chief Executive Officer, overseeing corporate strategy and market development, while Pamela McKenzie leads financial operations as Chief Financial Officer. The company continues to pursue strategic growth initiatives, including capacity expansion, new product launches and strategic alliances, aimed at strengthening its position in Canada’s rapidly evolving cannabis market.
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