Charlie’s (OTCMKTS:CHUCD) is an Australian-based beverage company specializing in the production and distribution of non-alcoholic fruit juice and functional drinks. Founded in 2004, the company has built a reputation for clean-label formulations, using 100% pressed fruit and minimal added sugars. Charlie’s flagship offerings include a diverse portfolio of juice blends, smoothies and plant-based milks, all packaged in environmentally friendly Tetra Pak cartons designed to preserve freshness without preservatives or artificial additives.
Over the years, Charlie’s has expanded its presence beyond its Queensland headquarters to serve markets across Australia, New Zealand and select countries in Asia and North America. The company’s distribution network encompasses major supermarket chains, convenience stores and online retailers, enabling rapid shelf placement for both core lines and seasonal limited-edition flavors. In recent years, Charlie’s has also explored partnerships with food service operators and health-focused cafes to broaden its reach into on-premise channels.
Charlie’s has consistently invested in product innovation, leveraging in-house R&D facilities to develop new beverage formats such as cold-pressed functional shots and botanical-infused drinks. The company emphasizes sustainable sourcing, working directly with growers in the Asia-Pacific region to secure premium fruit while promoting ethical farming practices. Packaging sustainability is another focus area, with Charlie’s actively seeking recyclable and carbon-neutral solutions in collaboration with industry partners.
Leadership at Charlie’s is anchored by CEO Steve Magiods, who brings over 20 years of experience in consumer packaged goods, and CFO Catherine Nguyen, a finance executive with a background in FMCG and international expansion. Under their guidance, Charlie’s continues to pursue strategic growth initiatives, including the rollout of new product lines and entry into emerging markets. The management team’s commitment to quality and corporate responsibility positions Charlie’s as a notable player in the rapidly growing global non-alcoholic beverage sector.
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