Deer Consumer Products Co., Ltd. engages in the manufacture and sale of bedding products primarily under its flagship Deer Bedding and DeRUCCI brands. Founded in 2002 and headquartered in Shanghai, the company offers a diverse range of sleep solutions, including spring mattresses, foam mattresses, adjustable bed bases, pillows, bed frames and bedroom furniture. Deer Consumer Products is also a licensed manufacturer and distributor of internationally recognized mattress brands, enabling it to cater to both domestic and select overseas markets with a portfolio that blends innovation, design and comfort.
The company’s product lines extend across retail showrooms, e-commerce platforms and authorized distributors. Its Deer Mattress segment focuses on core sleep products, while the Home & Lifestyle division delivers complementary goods such as textiles, cushions and bedroom accessories. By integrating in-house research and development capabilities, including materials engineering and ergonomic design, Deer Consumer Products continually refreshes its offerings to meet evolving consumer preferences and emerging health and wellness trends.
Primarily serving mainland China through an extensive network of branded stores in tier-1 and tier-2 cities, the company has also begun to explore markets in Southeast Asia and the Middle East. Deer leverages strategic partnerships with real estate developers, hospitality chains and online retailers to broaden its reach and enhance brand visibility. Investments in digital marketing, virtual showrooms and smart sleep technology underscore its commitment to a multi-channel growth strategy.
Leadership is anchored by Chairman and CEO Zhihua Wang, who brings over two decades of experience in consumer goods and manufacturing. Supported by a management team seasoned in global supply chain management, product innovation and retail operations, Deer Consumer Products maintains a focus on operational efficiency, quality control and sustainable practices. The company continues to pursue strategic acquisitions and alliance opportunities to solidify its position as a leading global mattress and bedding solutions provider.
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