DNA Brands Global, Inc. operates as a consumer products platform focused on acquiring, developing and licensing emerging brands across the lifestyle, wellness and cannabis sectors. Through a combination of strategic acquisitions, brand partnerships and in-house product development, the company seeks to accelerate growth for niche and specialty CPG businesses. DNA Brands leverages its operational infrastructure—including marketing, supply chain management and distribution networks—to support portfolio brands while maintaining a lean corporate structure.
The company’s product portfolio spans a range of categories, including functional wellness supplements, CBD-infused edibles, premium snack items and natural personal care offerings. By prioritizing on-trend consumer segments such as plant-based nutrition, holistic self-care and alternative wellness, DNA Brands aims to capture market share in high-growth verticals. Key brands under the DNA Brands umbrella include a line of organic probiotic gummies, artisanal meat snacks and a suite of topical CBD formulations designed for pain relief and skin health.
Headquartered in Boca Raton, Florida, DNA Brands maintains a national distribution footprint throughout the United States and has established partnerships in Canada and Europe. The company’s go-to-market strategy combines direct-to-consumer e-commerce channels with traditional retail placement in health food stores, specialty shops and regional supermarket chains. In addition, DNA Brands collaborates with co-packers and fulfillment centers to ensure scalable production and timely delivery across key markets.
Founded in 2012, DNA Brands was built by a management team with deep experience in consumer packaged goods, mergers and acquisitions, and private equity. The company is led by Co-Founder and Chief Executive Officer Jeff Gorman, whose background includes senior roles at major CPG firms, and Chief Operating Officer Sarah Green, a veteran of supply chain optimization and brand development. Together, the leadership team continues to pursue a disciplined M&A pipeline while nurturing organic growth across its diverse brand portfolio.
AI Generated. May Contain Errors.
Free DNAX Stock Alerts