Distell Group is a South African-based producer, marketer and distributor of wines, spirits and ciders. The company’s diverse portfolio spans premium spirits brands such as Amarula and Three Ships, a range of fine and fortified wines under labels like Nederburg and Durbanville Hills, as well as popular ciders and ready-to-drink offerings including Savanna and Hunter’s. Distell manages every stage of the value chain from grape growing and distillation to packaging and global distribution, serving both on- and off-trade channels.
Formed in 2000 through the merger of Distillers Corporation Limited and Stellenbosch Farmers’ Winery Group Limited, Distell traces its roots to South African wine and spirit traditions that date back over a century. Headquartered in Stellenbosch in the Western Cape, the company operates production facilities and vineyards across South Africa, with bottling plants in select export markets. Its products reach consumers in more than 150 countries, with particularly strong footholds in Africa, Asia-Pacific and parts of Europe and the Americas.
In May 2023, Distell Group became a wholly owned subsidiary of Heineken N.V., enabling closer collaboration on global distribution networks and product innovation. This strategic acquisition combines Distell’s deep expertise in wine, spirits and cider with Heineken’s extensive on-trade presence, positioning the business for accelerated international growth and category diversification.
Under its current management, Distell continues to pursue sustainable vineyard practices, responsible drinking initiatives and social investment programs in local communities. The company emphasizes innovation in packaging and product development, aiming to meet evolving consumer preferences while maintaining quality standards rooted in its South African heritage.
AI Generated. May Contain Errors.