Dollar Thrifty Automotive Group (OTCMKTS: DTGF) operates rental car brands Dollar Rent A Car and Thrifty Car Rental, offering vehicle rental services to leisure and business travelers. The company’s core business includes short-term and one-way car rentals, with a fleet spanning economy cars, SUVs, minivans and specialty vehicles. Customers may reserve vehicles through the company’s direct channels, including branded websites and call centers, or via travel agents and global distribution systems.
Under the Dollar and Thrifty banners, the company provides a range of service options such as pay-later and prepaid rental plans, add-ons like collision damage waivers and roadside assistance, as well as loyalty programs designed to expedite rental pickup and return processes. Both brands emphasize value-oriented pricing, frequent promotional discounts and partnerships with airlines, hotels and corporate travel managers to serve diverse customer segments.
Dollar Thrifty traces its origins to the consolidation of two legacy car rental businesses, with Thrifty Car Rental founded in 1958 and Dollar Rent A Car in 1965. In 2002, the combined operation was spun off as a publicly traded entity under the name Dollar Thrifty Automotive Group. In early 2012, the company was acquired by Hertz Global Holdings, resulting in its delisting from major U.S. exchanges and subsequent availability on the OTC market.
Today, Dollar Thrifty maintains a network of company-operated and franchise locations across North America, Europe, the Middle East, Africa and the Asia-Pacific region. Its international presence is supported by regional partnerships and a multi-lingual customer support infrastructure. The organization’s day-to-day operations are integrated with Hertz’s broader mobility services, leveraging shared technology platforms and global distribution capabilities.
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