Dollar Thrifty Automotive Group, Inc. (OTCMKTS: DTGF) is a holding company that historically operated two leading brands in the car rental industry: Dollar Rent A Car and Thrifty Car Rental. Through its subsidiaries, the company offered a variety of vehicle rental solutions tailored to both leisure travelers and business clients. Its fleet ranged from compact cars to SUVs and luxury vehicles, with optional services such as insurance coverage, roadside assistance and one-way rentals.
Founded in the late 1950s and early 1960s, Thrifty and Dollar each established reputations for value-driven car rental services. The two companies merged under the Merrill Lynch portfolio in 1990, forming Dollar Thrifty Automotive Group, which later became publicly traded. In 2012, the group was acquired by The Hertz Corporation, yet its legacy brands continue to operate globally under Hertz’s ownership structure. Shares of the former holding company now trade on the over-the-counter market under the DTGF ticker.
Dollar Thrifty’s network spans more than 50 countries across North America, Europe, Latin America, the Middle East, Africa and Asia. The company serviced major airports, city center locations and off-airport sites through a mix of company-owned facilities and franchise partners. Its corporate and travel-agency programs catered to frequent renters, offering negotiated rates, loyalty rewards and dedicated account management services.
During its independent years, Dollar Thrifty was led by executives such as CEO Scott Thompson and CFO Douglas Rice, who emphasized operational efficiency, technology integration and customer service enhancement. The company invested in digital reservation platforms and mobile applications to streamline booking, check-in and vehicle return processes. Today, the Dollar and Thrifty brands remain integral to Hertz’s multi-brand strategy, continuing to serve a diverse global clientele.
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