BellRock Brands (DXBRF) Stock Price, News & Analysis

Company Overview

BellRock Brands Inc., formerly known as Dragon Brands Corp., is a Canada-based consumer packaged goods company focused on acquiring, developing and scaling emerging consumer brands across the health and wellness, beverage and lifestyle sectors. Since rebranding in 2023, the company has pursued a strategy of identifying niche products with strong growth potential and providing them with capital, marketing support and operational expertise. BellRock Brands’ approach centers on leveraging in-house capabilities alongside established manufacturing and distribution partners to accelerate brand development and market penetration.

The company’s portfolio encompasses a diverse range of products, including functional beverages, natural snack foods, specialty confections and wellness supplements. Notable offerings include a line of low-sugar sparkling beverages infused with natural botanicals, premium protein bars formulated for active lifestyles and plant-based supplement blends designed to support overall health. By focusing on clean-label ingredients, innovative flavor profiles and on-trend product categories, BellRock Brands aims to resonate with health-conscious consumers while maintaining competitive pricing and wide market appeal.

BellRock Brands operates predominantly in North America, serving both Canadian and U.S. markets through partnerships with major grocery chains, convenience store operators and online retailers. Its products are manufactured under contract by co-packing facilities certified for quality and safety standards, ensuring consistency across all production runs. The company’s distribution network combines direct relationships with regional distributors and e-commerce platforms to optimize shelf placement and consumer accessibility.

Under the leadership of Chairman and Chief Executive Officer Christopher McGregor, a veteran with over two decades of experience in the consumer goods industry, BellRock Brands continues to pursue targeted acquisitions and brand launches. The senior management team includes seasoned executives in marketing, operations and finance who work collaboratively to integrate new brands, refine supply chain processes and drive sustainable revenue growth. Looking ahead, the company’s strategic focus remains on expanding its brand portfolio, enhancing consumer engagement and strengthening distribution channels to capitalize on evolving trends in health and wellness markets.

Key Stats

• Today's Range: N/A
• 50-Day Range: N/A
• 52-Week Range: N/A
• Volume: N/A
• Average Volume: 3,500 shs
• Market Capitalization: N/A
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

DXBRF Stock Analysis - Frequently Asked Questions

How do I buy shares of BellRock Brands?

Shares of DXBRF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Medical
• Industry: Drug Manufacturers - Specialty & Generic
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:DXBRF
• CIK: N/A
• Web: www.dixieelixirs.com
• Phone: (303) 945-3965
• Fax: N/A
• Employees: 91
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A