888 (OTCMKTS:EIHDF), also known as 888 Holdings Plc, is a global online gaming and betting company offering a diversified portfolio of digital entertainment services. Established in 1997, the company operates proprietary platforms that feature online casino games, poker, sports betting, and bingo under well-known brands such as 888casino, 888poker and 888sport. Headquartered in Gibraltar with additional offices in London and Tel Aviv, 888 has built a reputation for robust software solutions and a user-focused approach to digital wagering.
The company’s core business activities center on the development, marketing and operation of interactive gaming platforms. In its casino division, 888 provides hundreds of slot and table games powered by both in-house studios and third-party developers. The poker arm runs regular tournaments, cash games and loyalty promotions, while the sports betting vertical covers pre-match and live markets across football, horse racing, tennis and various e-sports competitions. Through continuous investment in mobile applications and user experience optimization, 888 aims to enhance customer engagement and retention.
888 serves regulated markets in Europe, North America and beyond, holding licenses from authorities including the UK Gambling Commission, the Gibraltar Gambling Commissioner and various state regulators in the United States. The company has established strategic partnerships and joint ventures to enter emerging jurisdictions, and it offers localized products in key territories such as Italy, Spain, Germany and New Jersey. Compliance, responsible gaming tools and adherence to regional regulations remain central to its international growth strategy.
Leadership at 888 is headed by Chief Executive Officer Itai Pazner, who brought extensive financial and operational expertise to the role following a period as the company’s Chief Financial Officer. Under his guidance, 888 has pursued strategic acquisitions, platform innovation and a streamlined organizational structure. The executive team and board members emphasize corporate governance, data security and sustainable development in the gaming industry, positioning 888 for continued expansion in the evolving global iGaming landscape.
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