Fire & Flower Holdings Corp. is a Canadian-based company that specializes in the retail of cannabis products and the development of digital commerce solutions for the regulated cannabis industry. Founded in 2017 and headquartered in Mississauga, Ontario, the company operates a network of branded cannabis dispensaries across multiple provinces. Through its brick-and-mortar locations and online storefront, Fire & Flower offers customers both in-store and e-commerce purchasing options designed to provide a seamless, omnichannel shopping experience.
The company’s retail operations feature a curated selection of cannabis flower, pre-rolled products, extracts, edibles and vaping cartridges, sourced from licensed producers in compliance with provincial regulations. In addition to consumer offerings, Fire & Flower provides a range of ancillary products, including vaporizers, accessories and branded merchandise. Each store is designed to reflect local market preferences while maintaining consistent standards for customer service, safety and product education.
Complementing its retail footprint, Fire & Flower has developed a proprietary technology platform that integrates point-of-sale, inventory management, customer loyalty and digital marketing tools. This platform supports both in-store and online sales channels, enabling real-time inventory updates, curbside pickup and home delivery services where permitted. By licensing its technology to third parties and offering franchise opportunities, the company extends its reach beyond wholly owned locations and fosters partnerships with smaller retailers entering the legal cannabis market.
Operating in key markets such as Ontario, Alberta, British Columbia, Saskatchewan and Manitoba, Fire & Flower continues to pursue strategic expansion through acquisitions and new store openings. Led by CEO Danny Reemst and a management team with deep experience in retail, technology and consumer packaged goods, the company aims to strengthen its national presence and enhance the overall cannabis shopping experience. Its governance structure, industry knowledge and technological capabilities position Fire & Flower as both a retailer and a solutions provider in Canada’s regulated cannabis sector.
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