Fire & Flower is a Canadian retail cannabis operator offering adult‐use cannabis products through a network of branded stores and digital channels. The company’s product assortment includes dried flower, pre‐rolls, oils, capsules, edibles and accessories sourced from multiple licensed producers. Fire & Flower’s retail outlets feature interactive kiosks and a loyalty app, designed to guide consumers through product selection and facilitate an omnichannel purchasing experience.
Since launching its first store in 2018, Fire & Flower has expanded to over 80 locations across provinces such as Saskatchewan, Manitoba, Alberta, Ontario, Newfoundland & Labrador and New Brunswick. Headquartered in Edmonton, Alberta, the company integrates its in-store and online platforms to manage inventory, collect customer data and personalize recommendations. Its e-commerce site enables home delivery or in-store pickup, reflecting a consumer-centric approach to convenience and compliance.
Under the leadership of founder and CEO Vijay Pooni, Fire & Flower has pursued strategic alliances with major licensed producers and technology partners. The company’s in-house technology arm, PotBotics, provides retail and regulatory advisory services, including AI‐driven product recommendation tools and compliance monitoring. This dual focus on retail operations and technology solutions positions Fire & Flower as both a consumer‐facing retailer and a service provider within Canada’s regulated cannabis market.
Publicly traded on the TSX Venture Exchange and OTC Markets (OTCMKTS: FFLWF), Fire & Flower continues to explore growth through franchising, technology licensing and selective acquisitions. By combining a scalable store footprint with digital innovation, the company aims to capture market share in Canada’s evolving adult-use cannabis landscape and deliver consistent, compliant experiences to consumers nationwide.
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