Bidstack Group PLC is a technology company specializing in programmatic in-game advertising. Through its proprietary platform, Bidstack enables brands to place contextually relevant ads within video game environments, offering a native advertising experience that integrates seamlessly into gameplay. The company’s solution is designed to reach engaged audiences in real time, leveraging data-driven ad placements that mirror the traditional out-of-home and digital display markets.
The Bidstack platform supports a range of ad formats, including billboards, banners and custom asset placements, which can be tailored to individual game worlds. By partnering directly with game publishers and developers, the company ensures that advertising campaigns align with the creative vision of titles while maintaining brand safety and user engagement. This approach allows advertisers to target specific demographics across genres such as sports, racing, simulation and open-world games.
Founded in the United Kingdom, Bidstack Group is headquartered in London and maintains additional operational presence to support clients in North America and Europe. In 2020, the company completed its initial public offering on the London Stock Exchange’s AIM market, reflecting investor interest in the emerging in-game media sector. Since then, Bidstack has expanded its integration capabilities and scaled its sales and partnerships team to accelerate global adoption.
Under the leadership of CEO Ian Berriman, Bidstack has focused on enhancing its real-time bidding infrastructure and forging relationships with major global gaming franchises. The company continues to invest in technology development and strategic collaborations, positioning itself as a key player in the convergence of gaming and digital advertising.
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