Entain plc (OTCMKTS:GMVHF), formerly known as GVC Holdings, is a leading global sports betting and gaming company. Established in 2004 and headquartered in the United Kingdom, Entain has grown through strategic acquisitions and organic development to offer a comprehensive portfolio of online and retail betting services. The company’s rebranding in late 2020 to Entain reflected its commitment to technology-driven growth and a sharpened focus on sustainable, responsible entertainment.
Entain operates a wide range of well-known brands across sports betting, online casino, poker, and bingo. Its online platform hosts flagship names such as bwin, Coral, Ladbrokes, PartyPoker, PartyCasino, and Foxy Bingo, delivering tailored experiences across desktop and mobile channels. In the retail segment, the company maintains an extensive network of betting shops in the UK and has selectively expanded its physical footprint in other European markets, combining digital innovation with traditional customer engagement.
The company serves customers in more than 20 jurisdictions worldwide, including key markets in Europe, North America, Latin America, and the Asia-Pacific region. Entain places significant emphasis on operating within regulated frameworks, cooperating closely with gaming authorities to ensure high standards of player protection, anti-money laundering safeguards, and responsible gambling initiatives. Its in-house research and development teams continuously enhance the user experience through data analytics, live streaming, and real-time odds management.
Entain is led by Chief Executive Officer Jette Nygaard-Andersen, who joined the company in early 2021 with extensive experience in digital media and customer-centric businesses. Under her leadership, Entain has pursued partnerships with major sports leagues and technology providers, aiming to accelerate its return to regulated U.S. markets. The company maintains a strong governance structure and regularly reviews its sustainability policies to balance commercial performance with social responsibility, reinforcing its position as an innovator in the global gaming industry.
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