Games Workshop Group plc is a UK‐based specialist manufacturer, retailer and distributor of tabletop miniature wargames. The company designs, develops and produces a wide range of hobby products, including intricately detailed plastic and metal miniatures, acrylic paints, modelling tools and rulebooks. Its core business revolves around its flagship Warhammer brand, which encompasses the science fiction setting Warhammer 40,000 and the fantasy universe Age of Sigmar, supported by official novels, magazines and digital content.
In addition to in‐house production, Games Workshop licenses its intellectual property to partners in the video games, publishing and collectibles sectors, allowing for adaptations across multiple platforms. The company sells its products directly through an international network of over 500 owned and franchised retail stores, as well as through e‐commerce channels. This direct‐to‐collector model is supplemented by wholesale distribution to independent hobby retailers in key markets.
Founded in 1975 in London, Games Workshop initially began as a small distributor of role‐playing games before pivoting to the design and manufacture of its own miniature wargames. The business relocated its headquarters to Nottingham in the mid-1980s and went public on the London Stock Exchange in the early 1990s. Over subsequent decades, it expanded its footprint across Europe, North America and the Asia-Pacific region, establishing regional subsidiaries to support local marketing, distribution and community events.
Today, Games Workshop continues to innovate under the leadership of Chief Executive Officer Kevin Rountree. The company’s global operations serve a diverse and enthusiastic customer base of hobbyists and gamers, with ongoing investment in new product development, retail expansion and digital engagement to bolster the hobby experience around its core miniature gaming brands.
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