GungHo Online Entertainment Co., Ltd. is a Japan-based developer and publisher of digital entertainment. Established in 1998 as ONSale Co., Ltd. and rebranded in 2002, the company is headquartered in Tokyo and has built a portfolio focused on online and mobile gaming. Over the years, GungHo has expanded its offerings from PC-based massively multiplayer online role-playing games (MMORPGs) to smartphone and tablet platforms, leveraging in-house development and third-party partnerships.
The company’s flagship title, Puzzle & Dragons, launched in 2012, has been a cornerstone of its mobile strategy, achieving significant download and revenue milestones in Japan and abroad. In addition to its homegrown properties, GungHo holds licensing and distribution rights for select international titles, including certain Ragnarok Online products, thereby broadening its catalogue. Live-operation (live-ops) support, regular content updates and in-game events are central to GungHo’s approach to player retention and monetization.
Although GungHo’s primary market remains Japan, its games are available globally through major digital platforms such as the Apple App Store and Google Play. The company has pursued partnerships and regional publishing agreements to ensure localized content and customer support in markets across North America, Europe and Asia. This global distribution framework allows GungHo to tap into diverse player communities while maintaining its development base in Tokyo.
Leadership at GungHo includes President and Chief Executive Officer Kazuki Morishita, who oversees the company’s strategic direction and product pipeline. Founded by industry veteran Taizo Son, GungHo continues to balance innovation in mobile gameplay with disciplined management of its live-ops services, aiming to sustain long-term engagement and profitability in a competitive industry landscape.
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