GURU Organic Energy Inc. is a Canada-based beverage company best known for its GURU brand of organic energy drinks. The company develops, manufactures and markets ready-to-drink beverages that combine organic-certified ingredients and natural caffeine sources. GURU’s product lineup is designed to offer a cleaner alternative to conventional energy drinks by using ingredients such as organic cane sugar, green tea, guarana, ginseng and essential B-vitamins.
First introduced in Canada in 1999, the GURU line has expanded to include a variety of flavors—ranging from Original and Lemon Lime to Blueberry Pomegranate and African Nectar. All products carry USDA Organic, Non-GMO Project Verified, vegan and gluten-free certifications, underscoring the company’s commitment to sustainability and ingredient transparency. GURU Organic Energy packages its beverages in recyclable aluminum cans and offers them in single-serve and multi-pack formats.
GURU Organic Energy maintains distribution channels across North America, with growing presence in the United States and select international markets. The company supplies retail outlets, grocery chains, specialty stores and on-premise accounts. To support its growth strategy, GURU works with regional distributors and national foodservice partners to increase shelf presence and expand into new territories.
Headquartered in Calgary, Alberta, GURU Organic Energy is led by a management team with experience in beverage innovation, supply chain operations and consumer marketing. The company continues to focus on product development, sustainable sourcing and strategic partnerships to drive brand awareness and long-term growth in the competitive energy drink sector.
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