Haier Electronics Group Co., Ltd. is a global manufacturer and marketer of home appliances and consumer electronics, offering a comprehensive portfolio that includes refrigerators, washing machines, air conditioners, water heaters, and small kitchen appliances. As a subsidiary of the broader Haier Group and trading on the OTC market under the symbol HRELY, the company leverages advanced manufacturing techniques and international distribution networks to serve both retail consumers and commercial enterprises.
Originally established in 1984 as the Qingdao Refrigerator Factory, Haier Electronics Group transformed from a small, state-owned enterprise into a leading innovator in the appliance industry. Over the decades, the company has focused on quality, design and smart‐home integration, pioneering IoT-enabled devices that allow users to monitor and control appliances via mobile applications and cloud platforms.
Haier Electronics Group maintains a diversified global footprint, with production facilities and R&D centers in China, North America, Europe and the Asia-Pacific region. Through strategic acquisitions such as GE Appliances in the United States, Fisher & Paykel in New Zealand, and Candy Group in Europe, the company has broadened its brand portfolio and strengthened its distribution channels, positioning itself as a key player in both mature and emerging markets.
Under the leadership of founder and Chairman Zhang Ruimin, Haier Electronics Group continues to emphasize customer-centric innovation and operational excellence. The company invests heavily in research and development, sustainable manufacturing practices and smart‐home ecosystem development, aiming to deliver energy-efficient products and seamless connectivity across its appliance lineup.
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