Inscape (OTCMKTS:ICPBF) is a consumer‐insights company specializing in audience measurement and data analytics for television and connected entertainment platforms. The firm leverages automatic content recognition (ACR) technology embedded in smart TVs to capture anonymized viewership data across live, time‐shifted and streaming content. By aggregating billions of household viewing events each month, Inscape delivers a rich portrait of how audiences engage with linear programming, over‐the‐top (OTT) services and digital video on demand (VOD).
The company’s core offerings include cross‐platform ratings, demographic segmentation and content‐consumption metrics that help advertisers, broadcasters and streaming services optimize programming, media planning and ad targeting. Inscape’s data products include custom dashboards, API integrations and household‐level reporting tools that can be integrated into existing ad‐tech stacks. These solutions enable clients to measure real‐time campaign performance, calibrate audience reach and refine creative strategies across multiple screens.
Founded in the mid‐2010s as a division of a leading consumer electronics manufacturer, Inscape has evolved into an independent analytics provider with headquarters in Southern California. Over its history, the company has expanded its data‐collection footprint through partnerships with television OEMs, smart‐device makers and app developers. Inscape’s methodology adheres to privacy and regulatory standards, ensuring all insights are aggregated and anonymized.
Inscape primarily serves the U.S. market, with growing initiatives in Canada, Latin America and select European territories. The firm’s management team comprises seasoned executives from the media, technology and data‐science sectors, led by a CEO with extensive experience in audience measurement. By combining proprietary hardware integration with advanced analytics, Inscape aims to offer transparent, scalable insights for the evolving digital‐video ecosystem.
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