Ipsos is a global market research and consulting firm that specializes in providing data-driven insights to help organizations make informed strategic decisions. Founded in 1975 by Didier Truchot and headquartered in Paris, the company has grown into one of the world’s largest research networks, offering comprehensive services across various industries. Ipsos’s core competencies include quantitative and qualitative research methodologies, survey design, data collection, statistical analysis and reporting.
The company’s service portfolio spans advertising and media research, brand and communications tracking, customer loyalty and satisfaction studies, public affairs and social research, and innovation and product development research. Ipsos leverages online panels, mobile technologies, social listening tools and traditional face-to-face interviewing to capture consumer attitudes, behaviors and market trends. Its digital intelligence capabilities enable clients to monitor brand reputation, measure campaign effectiveness and optimize customer experiences in real time.
Operating in more than 90 countries, Ipsos is organized into geographic regions including Europe, the Americas, the Middle East & Africa and Asia-Pacific. This extensive footprint allows the firm to deliver both global studies and locally nuanced research for multinational corporations, government bodies, non-profit organizations and small to mid-sized enterprises. Ipsos maintains specialized teams focused on sectors such as consumer goods, technology, healthcare, media and telecom, financial services and the public sector.
Leadership at Ipsos is anchored by its founder, Didier Truchot, who serves as Chairman and Chief Executive Officer, supported by a global executive committee and regional management teams. This leadership structure fosters collaboration across disciplines and geographies, ensuring consistency in quality and innovation. With a history spanning more than four decades, Ipsos continues to evolve its methodologies and technology platform to anticipate market shifts and deliver actionable insights that drive growth.
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