Ipsos is a global market research and consulting company headquartered in Paris, France. The company provides research-based insights to help businesses, governments and other organizations understand consumer behavior, public opinion, markets and societal trends.
Its services include brand and advertising research, market strategy, innovation research, customer and employee experience studies, healthcare research, public affairs polling, media and audience measurement, and shopper and consumer intelligence. Ipsos combines surveys and other forms of primary research with data analysis and specialized research methodologies.
Founded in 1975 by Didier Truchot and Jean-Marc Lech, Ipsos has expanded from its French origins into an international research organization serving clients across numerous regions, including Europe, the Americas, Asia-Pacific, Africa and the Middle East. Didier Truchot remains associated with the company as its founder and chairman, while Ben Page serves as chief executive officer.
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