JDE Peet’s is a global pure-play coffee and tea company with operations spanning retail, out-of-home, and e-commerce channels. The company produces a wide range of coffee and tea products including whole beans, ground coffee, single-serve pods, instant coffee and various tea blends. Through partnerships with foodservice providers, restaurants and office networks, JDE Peet’s delivers branded coffee and tea offerings to millions of consumers worldwide.
The company’s portfolio encompasses a number of well-known brands such as Jacobs, Douwe Egberts, L’OR, Senseo, Tassimo, Kenco and Pickwick tea in Europe, alongside Peet’s Coffee, Stumptown and Intelligentsia in North America. This diverse brand mix enables JDE Peet’s to address a broad spectrum of taste preferences and consumption occasions, from specialty coffee shops to at-home brewing systems compatible with popular capsule platforms.
With historical roots dating back to the mid-18th century—when Douwe Egberts was founded in the Netherlands—and the establishment of Jacobs coffee in Germany in the late 19th century, JDE Peet’s also incorporates the specialty-roasting legacy of Peet’s Coffee, which began in Berkeley, California in 1966. The company was formed in its current structure through the combination of Jacobs Douwe Egberts and Peet’s Coffee in 2020 and is headquartered in Amsterdam, the Netherlands.
JDE Peet’s serves consumers across Europe, North America, Latin America, Asia Pacific and selected emerging markets. Under the leadership of Chief Executive Officer Fabien Simon, the company has pursued initiatives in sustainable sourcing, carbon reduction, and responsible packaging. By investing in digital capabilities and expanding its out-of-home footprint, JDE Peet’s aims to strengthen its market position and support long-term growth in global coffee and tea consumption.
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