Legend International Holdings Inc is a China-based company engaged primarily in the distribution and marketing of beverage products and related food services. Established in the early 1990s, the company has built a comprehensive supply chain network serving both domestic and imported brands. Its product portfolio includes bottled water, carbonated soft drinks, beer, wine and spirits, and ready-to-drink tea and coffee. Through a combination of proprietary warehouse facilities and third-party logistics partners, Legend International ensures timely delivery and inventory management for retailers, restaurants and hospitality clients across mainland China and Hong Kong.
In addition to beverage distribution, Legend International has diversified into food service operations, partnering with fast-casual restaurant chains and coffee shop brands to deliver turnkey franchising and management solutions. The company provides site selection support, staff training, menu development and ongoing operational oversight. This integrated approach allows Legend International to leverage its distribution infrastructure and market knowledge to drive growth for both domestic and international foodservice brands entering the Chinese market.
Legend International’s geographic footprint spans key economic regions, including the Yangtze River Delta, Pearl River Delta and major cities such as Shanghai, Guangzhou and Shenzhen. The company operates multiple sales centers and regional offices, enabling localized marketing initiatives and customer support. By maintaining close relationships with provincial distributors and retail chains, Legend International adapts its product mix to evolving consumer tastes, regulatory changes and seasonal demand fluctuations.
Governed by a board of experienced industry executives, Legend International is led by a chief executive officer with over two decades of experience in consumer goods distribution. The management team includes veterans in finance, operations and sales, who work together to pursue strategic partnerships, acquisitions and digital initiatives. Looking ahead, the company continues to explore opportunities in e-commerce, cold-chain logistics and franchise expansion to strengthen its market position and capture growth in China’s rapidly evolving beverage and foodservice sectors.
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