Línea Directa Aseguradora, S.A., Compañía de Seguros y Reaseguros is a Madrid‐based insurance company founded in 1995 by Bankinter and the Royal Bank of Scotland. Specializing in a direct‐to‐consumer model, the firm sells policies through telephone and digital channels, streamlining distribution and pricing by eliminating intermediaries. Its core offerings include motor, home, travel and health insurance, complemented by legal protection and roadside assistance services.
Headquartered in Spain, Línea Directa focuses on serving the Spanish market with tailored insurance solutions. The company’s motor portfolio ranges from third-party liability to comprehensive coverages, while its home products encompass buildings, contents and accident protection. Travel and health plans offer medical assistance and repatriation services, and customers benefit from 24/7 claims support via call centers and mobile applications.
Founded as a joint venture, the insurer became wholly owned by Bankinter in 2007 and subsequently completed an initial public offering in 2018. It is listed on the Madrid Stock Exchange and maintains an over-the-counter trading presence for international investors. This strategic evolution has enabled Línea Directa to leverage Bankinter’s financial strength while pursuing growth through innovation and customer acquisition.
Under CEO Jaime Iglesias Yuste and a leadership team experienced in both insurance and technology, the company continues to enhance its digital platforms. Key initiatives include automated underwriting, real‐time claims processing and data-driven risk assessment. By combining operational efficiency with a customer‐centric approach, Línea Directa aims to strengthen its position in Spain’s competitive direct insurance market.
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