Mandom Co., Ltd. is a Japan‐based personal care and cosmetics company founded in 1927 in Kobe. Originally established as a family‐run enterprise distributing hair and grooming goods, the company adopted the “Mandom” name in the 1970s and has since evolved into a global manufacturer of men’s and women’s beauty and hygiene products. With its headquarters in Osaka, Mandom combines a legacy of Japanese quality control with continual innovation in formulation and packaging.
The company’s product portfolio spans hair styling gels, waxes and sprays under its flagship Gatsby brand, alongside skincare lines, body washes, deodorants and fragrances. Mandom also markets a range of color cosmetics and beauty‐care accessories. Key R&D efforts focus on advanced surfactants, natural‐extract formulations and sustainable packaging solutions to meet evolving consumer preferences and regulatory requirements.
Mandom maintains a strong presence across Asia, with wholly‐owned subsidiaries and manufacturing sites in Indonesia, Thailand, Vietnam, Taiwan and China, serving both local markets and export destinations. The company’s distribution network extends to more than 60 countries, leveraging e-commerce platforms and strategic alliances with regional distributors. Mandom’s international expansion has been supported by targeted brand campaigns, celebrity endorsements and in-market R&D efforts.
The company is managed by a leadership team headed by its president and CEO and supported by directors overseeing research, marketing and global operations. Mandom places emphasis on corporate social responsibility, investing in community initiatives, environmental stewardship and ethical sourcing. Continuous investment in product innovation and market development remains central to its long-term growth strategy.
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