Metcash Limited is an Australian wholesale distribution and marketing company serving independently owned retailers across grocery, liquor and hardware sectors. The company partners with franchisees, wholesalers and independent operators to supply a broad range of products and services under well-known banners including IGA, Mitre 10, Cellarbrations and The Bottle-O. Through these divisions, Metcash provides retail marketing support, category management, logistics services and private-label products designed to meet local market demands.
The Food & Grocery division is a cornerstone of Metcash’s operations, distributing fresh produce, dry grocery goods and deli products to IGA stores, Foodland and other independent grocers. The Liquor division supplies beer, wine and spirits to community outlets under brands such as Liquor Institute of Australia, Cellarbrations and Porters. Its Home Improvement arm serves hardware and building supply retailers through the Mitre 10 network, tool and equipment importation and sourcing, and value-added merchandising support.
Metcash traces its roots back to wholesale cooperatives formed by independent retailers in the early 20th century, later consolidating under the Davids Holdings umbrella before adopting the Metcash name in the early 2000s. Over the decades, the company has expanded its product range and logistics capabilities, investing in distribution centres, technology platforms and private-label brands to enhance supply chain efficiency and retailer competitiveness.
Headquartered in Sydney, Metcash operates distribution centres in each Australian state and the Northern Territory, supporting a national network of more than 3,500 independent retailers. The company is led by a senior management team headed by CEO Jeff Adams, who oversees strategy implementation, growth initiatives and collaboration with franchise partners to strengthen Metcash’s position in domestic markets.
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