TAAT Lifestyle & Wellness Inc. is a Canada-based company focused on the development, manufacture and sale of tobacco-free, nicotine-free smoking alternatives. The company’s flagship product, TAAT®, is positioned as a next-generation cigarette that uses proprietary “Beyond Tobacco™” hemp-based leaf to mimic the look, feel and taste of traditional cigarettes without tobacco or nicotine. TAAT Lifestyle & Wellness distributes its products through retail partners, direct-to-consumer channels and independent wholesalers across select markets in the United States and Canada.
In addition to its core cigarette offering, the company is exploring complementary wellness-oriented products designed to meet shifting consumer preferences toward smoke-free and nicotine-free alternatives. TAAT Lifestyle & Wellness invests in research and development to refine its hemp-based leaf formulation, expand flavor varieties and enhance user experience. The company’s operational model combines in-house manufacturing capabilities with strategic partnerships to scale production and distribution efficiently.
Founded in 2019 by co-founders Tim and Derek Leverty, TAAT Lifestyle & Wellness is headquartered in Toronto, Ontario. The Leverty twins oversee the company’s strategic direction, product innovation and market expansion efforts. Since its launch, TAAT® has gained placement in convenience stores and smoke shops in several U.S. states, while the company continues to evaluate regulatory and licensing opportunities in new jurisdictions.
As consumer demand for tobacco- and nicotine-free alternatives grows, TAAT Lifestyle & Wellness aims to leverage its proprietary hemp-based technology and lean operational structure to capture market share within the rapidly evolving wellness and smoke-free category. The company is actively exploring additional product lines and collaborations to broaden its footprint in North America.
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