Ceconomy AG is a leading European consumer electronics retailer, operating the MediaMarkt and Saturn banners. The company offers a wide assortment of products, including televisions, home appliances, computers, smartphones, audio equipment and related accessories. In addition to brick-and-mortar outlets, Ceconomy serves customers through e-commerce platforms and mobile applications, providing a seamless omnichannel shopping experience.
Established in July 2017 as a spin-off from Metro Group’s consumer electronics division, Ceconomy built on decades of retail expertise inherited from its predecessors. Since its inception, the company has focused on expanding and modernizing its store network, streamlining operations and investing in digital infrastructure to support online and in-store sales. Its retail footprint spans more than 1,000 stores across Europe.
Ceconomy’s geographical presence extends across key Western and Southern European markets, including Germany, Italy, Spain, the Netherlands, Austria, Greece and Turkey. The company adapts its product mix to local consumer preferences and leverages partnerships with leading global technology brands. Regional distribution centers and logistics networks support rapid fulfillment for both in-store pick-up and home delivery services.
Governed by a management board and overseen by a supervisory board, Ceconomy pursues a strategy centered on digital transformation, customer service enhancement and operational efficiency. The company offers a range of after-sales services, such as installation, extended warranties and trade-in programs, to drive customer loyalty. Ongoing investments in technology and data analytics underscore Ceconomy’s commitment to meeting evolving consumer needs in the competitive electronics market.
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