Ceconomy AG is a leading European consumer electronics retailer operating under the well-known MediaMarkt and Saturn brands. As a holding company headquartered in Düsseldorf, Germany, Ceconomy oversees a network of brick-and-mortar stores and online marketplaces that offer a wide range of products, including smartphones, laptops, home appliances, audiovisual equipment and smart home solutions. Through its dual-brand strategy, the company seeks to cater to diverse consumer segments, combining local store expertise with scalable digital offerings.
The company’s core operations are conducted through the MediaMarktSaturn Retail Group, which manages both full-line electronics stores and specialized outlets across more than a dozen European countries. Customers can choose from an extensive portfolio of global and regional brands, complemented by private-label merchandise and a suite of after-sales services such as installation, extended warranties and repair. In recent years, Ceconomy has accelerated its omnichannel integration, investing in click-and-collect options, remote diagnostics and unified loyalty programs to enhance the shopping experience.
Ceconomy was established in 2017 as the retail division of Metro AG was spun off into an independent entity, enabling a sharper focus on the evolving consumer electronics market. Since its inception, the company has pursued a strategy of portfolio optimization, selectively closing underperforming locations while expanding digital capabilities and strategic partnerships. Ceconomy’s footprint spans key markets including Germany, Spain, Italy, the Netherlands, Sweden and Poland, with each region managed by local leadership teams that adapt global initiatives to national customer preferences.
The company is governed by a two-tier system comprising a Management Board and a Supervisory Board. The Management Board is responsible for day-to-day operations, digital transformation and sustainability initiatives, and is supported by specialized executives in finance, logistics and human resources. The Supervisory Board provides oversight and strategic guidance, drawing on the expertise of industry leaders and seasoned professionals. Under this structure, Ceconomy continues to pursue growth through innovation, operational excellence and a commitment to meeting the changing needs of European consumers.
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