Bandai Namco Holdings Inc. is a Tokyo‐based multinational entertainment conglomerate formed through the 2005 merger of Bandai Co., Ltd. and Namco Limited. The company operates across four core segments—Toys and Hobby, Network Entertainment (video games), Real Entertainment (amusement facilities and theme parks), and Visual and Music Production. Bandai Namco is widely recognized for its portfolio of iconic video game franchises, including Pac-Man, Tekken and Soulcalibur, as well as its popular plastic model kits and collectible action figures tied to leading anime and pop‐culture brands.
In its Network Entertainment segment, Bandai Namco develops, publishes and distributes titles for consoles, PCs and mobile devices around the world. The division collaborates with external studios and internal creative teams to release new installments and downloadable content for established series, while also exploring live‐service and virtual reality experiences. This global video game operation is supported by regional offices in North America, Europe and Asia, ensuring timely localization and marketing campaigns for diverse markets.
The Toys and Hobby segment designs, manufactures and retails a broad range of consumer products, from Gundam model kits and Power Rangers action figures to Tamagotchi digital pet toys. Bandai Namco’s merchandising business leverages partnerships with major media brands and continuously expands its e-commerce channels. The company also produces licensed consumer electronics, apparel and lifestyle goods, tapping into global fan communities to drive recurring product lines and limited‐edition releases.
Through the Real Entertainment and Visual and Music Production segments, Bandai Namco operates family entertainment centers, indoor theme parks and game arcades under brands such as Namco Funscape and Joypolis. The company also produces animated content, live concerts and event staging tied to its flagship game and toy properties. Headquartered in Minato, Tokyo, Bandai Namco serves a worldwide audience through a network of subsidiaries and joint ventures, guided by a senior leadership team with deep roots in both the toy and interactive entertainment industries.
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