Ontex Group is a Belgium-based manufacturer and distributor of personal hygiene products, offering a broad portfolio of disposable and reusable solutions for infants, women and adults. The company’s core product lines include baby diapers and pants, feminine hygiene pads and liners, adult incontinence products such as briefs and underpads, as well as a range of wet wipes and skincare items. Through a combination of retail brands, private-label partnerships and licensed brand agreements, Ontex serves mass market, value and premium segments.
Founded in 1979 and headquartered in Aalst, Belgium, Ontex has grown from a regional manufacturer into a truly global competitor. Over the years the company has expanded its footprint through strategic acquisitions and the development of greenfield sites, establishing manufacturing and distribution facilities across Europe, North America and the Asia-Pacific region. Ontex now reaches customers in over 100 countries, supported by a workforce of more than 14,000 employees and a network of sales and marketing offices.
Innovation and sustainability are central to Ontex’s product development strategy. The company invests in research and development to improve comfort, absorbency and skin-friendly materials, while reducing environmental impact through source-reduction initiatives and recyclable packaging. Ontex’s R&D centers work closely with suppliers and retailers to tailor solutions for local market preferences, regulatory requirements and evolving consumer trends in areas such as bio-based fibers and zero-waste manufacturing processes.
Under the leadership of Chief Executive Officer Serge de Gheldere and a global management team, Ontex pursues a strategy focused on operational excellence, supply chain optimization and selective brand partnerships. The company emphasizes agility and local market responsiveness, leveraging its scale to negotiate raw-material sourcing and logistics while maintaining close relationships with retail customers. Going forward, Ontex aims to strengthen its value proposition through continued investment in technology, digital commerce and sustainability programs that align with consumer demands and regulatory pressures.
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