Pandora A/S (OTCMKTS:PANDY) is a Danish jewelry manufacturer and retailer known for its customizable charm bracelets, rings, necklaces, earrings and watches. Founded in 1982 by Per and Winnie Enevoldsen in Copenhagen, the company has grown from a small family business into a global brand with its headquarters in the Copenhagen suburb of Gentofte. Over the years, Pandora has built a reputation for design-led collections that combine craftsmanship with accessible luxury.
The company operates a vertically integrated production model, designing its products in Denmark and manufacturing the majority of them in dedicated facilities in Thailand. This control over the supply chain enables Pandora to maintain consistent quality and pursue innovation in materials and techniques. In addition to sterling silver and 14k gold, the company has been expanding its offerings in sustainable materials, committing to using 100% recycled silver and gold by 2025.
Pandora distributes its jewelry through a mix of proprietary concept stores, shop-in-shops and authorized third-party retailers. As of the latest count, Pandora’s network spans more than 100 markets worldwide, with a particularly strong presence in Europe, North America and the Asia-Pacific region. The brand also supports a growing e-commerce platform that complements its brick-and-mortar footprint, reflecting broader trends in digital consumer engagement.
Under the leadership of President and Chief Executive Officer Stephen Fairchild, Pandora continues to focus on strategic initiatives in brand elevation, sustainability and digital transformation. The company’s board, chaired by Kim Schmidt, oversees governance and long-term growth plans. With an emphasis on innovation, customer experience and responsible sourcing, Pandora aims to strengthen its position in the global jewelry market while advancing its environmental and social commitments.
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