Pernod Ricard is a French-based global producer and distributor of wines and spirits. Formed through the 1975 merger of Pernod and Ricard, the company has grown into one of the world’s leading beverage alcohol groups. Its portfolio spans a diverse range of premium spirits, including Absolut Vodka, Chivas Regal Scotch whisky, Jameson Irish whiskey and Malibu rum, alongside a selection of fine wines and Champagne brands such as Mumm and Perrier-Jouët.
The company operates in more than 160 markets across the Americas, Europe, Asia-Pacific, Africa and the Middle East. Pernod Ricard’s business model combines a focus on global flagship labels with targeted investments in local and craft producers. This approach enables it to cater to diverse consumer preferences and leverage distribution networks in key growth regions, particularly in Asia and Latin America.
Pernod Ricard places strong emphasis on innovation and sustainability, investing in premiumization, responsible drinking initiatives and environmentally conscious packaging. The company’s “Good Times from a Good Place” roadmap outlines targets for reducing carbon emissions, promoting water stewardship and supporting local communities through education and social programs.
Since 2015, Alexandre Ricard has served as Chairman and Chief Executive Officer, guiding strategic acquisitions and digital transformation efforts. Under his leadership, Pernod Ricard continues to refine its brand portfolio, expand e-commerce capabilities and pursue long-term growth opportunities in both mature and emerging markets.
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