Peugeot (OTCMKTS:PEUGF) is a historic French automotive brand known for the design, manufacture and sale of passenger cars and light commercial vehicles. As a core marque within Stellantis, Peugeot develops a wide range of models spanning compact hatchbacks, sedans, SUVs and vans. The company’s vehicles are recognized for their balance of performance, fuel efficiency and distinctive styling, reflecting decades of engineering expertise.
Founded in 1810 in the Franche-Comté region of France, Peugeot originally produced coffee mills and bicycles before entering automobile manufacturing in the late 19th century. The brand introduced its first petrol-powered car in 1891 and quickly established a reputation for innovation and reliability. Over the 20th century, Peugeot expanded its production facilities and distribution network throughout Europe and beyond, becoming synonymous with French automotive quality.
In 1976, Peugeot merged with Citroën to form the PSA Group, later broadening its portfolio with acquisitions such as Chrysler Europe, Opel and Vauxhall. In January 2021, PSA Group combined with Fiat Chrysler Automobiles to create Stellantis, one of the world’s largest automakers. Under the leadership of Stellantis CEO Carlos Tavares, Peugeot benefits from shared research and development resources, global platform technologies and a strategic focus on electrification.
Peugeot’s current product lineup includes the 208 and 308 compact cars, the 3008 and 5008 SUVs, as well as e-208 and e-2008 electric variants, catering to growing demand for eco-friendly mobility. The brand serves markets across Europe, the Middle East, Africa, Asia and Latin America, supported by a network of dealerships and service centers. Peugeot continues to invest in advanced driver assistance systems, connectivity solutions and sustainable powertrains to meet evolving consumer preferences and regulatory standards.
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