Pirelli & C. S.p.A. is an Italian multinational tyre manufacturer and one of the world’s leading suppliers of high-value tyres. Founded in Milan in 1872 by Giovanni Battista Pirelli, the company has built its reputation around premium performance, technological innovation and product design. Pirelli specialises in tyres for cars, motorcycles and bicycles as well as motorsport applications, including its longstanding role as the exclusive tyre supplier to the FIA Formula One World Championship since 2011.
Following its 2015 separation from the industrial conglomerate that bore its name, Pirelli today operates through a network of over 100 manufacturing facilities and more than 20 research and development centres worldwide. The company’s presence spans over 160 countries, with strong market positions in Europe, North and South America, and the Asia-Pacific region. Its product portfolio includes high-end and ultra-high-performance tyres, winter tyres, run-flat technology and eco-friendly solutions designed to reduce rolling resistance and enhance fuel efficiency.
Pirelli’s commitment to research and development is underscored by collaborations with leading vehicle manufacturers on original equipment projects, as well as the company’s investments in digital tyre services and predictive maintenance platforms. Its proprietary Cyber Technology integrates remote monitoring and data analytics to support fleet management and mobility services, reflecting Pirelli’s strategic focus on merging traditional manufacturing with connected solutions.
Executive Vice Chairman Marco Tronchetti Provera has played a pivotal role in steering Pirelli’s transformation into a pure-play tyre specialist with an emphasis on premiumisation and sustainability. Under his leadership, Pirelli has pursued initiatives in sustainable materials and production processes, aligning its operations with industry best practices in environmental and social governance. The company continues to leverage its heritage and technical expertise to drive growth in key markets and maintain its position at the forefront of the global tyre industry.
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