Rovio Entertainment Oyj is a Finland-based entertainment company best known for developing, publishing and licensing digital games and related media. Founded in 2003 and headquartered in Espoo, Rovio initially gained global recognition with the launch of its flagship title, Angry Birds, in 2009. Since then, the company has expanded its portfolio to include a variety of mobile, tablet and PC games that leverage its proprietary physics engine and familiar character brands.
In addition to game development, Rovio’s operations encompass brand extensions and licensing. The company has created animated television series, feature-length films and a broad range of consumer products—from toys and apparel to theme park attractions—under the Angry Birds and other intellectual property banners. These diversified activities enable Rovio to generate revenue through digital and physical channels across multiple regions.
Rovio Entertainment serves a global audience, distributing games through major app stores and collaborating with regional partners to localize content for markets in North America, Europe and Asia. Its marketing and distribution strategies include strategic alliances with technology platforms, merchandise licensees and entertainment studios to maximize brand reach and engagement.
Leadership at Rovio includes CEO Kati Levoranta, who has been at the helm since 2015, guiding the company’s transition from a pure-play game developer to a cross-media entertainment brand. Under her direction, Rovio has focused on innovation in digital experiences, data-driven user engagement and the extension of its IP into new formats and markets.
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