Ryohin Keikaku Co., Ltd., best known for its MUJI brand, is a Tokyo‐based retailer and manufacturer specializing in minimalist, no‐brand household and consumer products. Since launching MUJI in 1980 as a private label under the Seiyu Group, the company has built a reputation for simple design, functional quality and environmentally conscious sourcing.
The company’s product portfolio spans apparel, furniture, stationery, kitchenware, cosmetics, food and beverage items. MUJI stores combine in‐house manufacturing with curated third‐party goods, offering customers a broad selection of essentials that emphasize low environmental impact and understated aesthetics. In addition to brick‐and‐mortar outlets, Ryohin Keikaku operates e‐commerce channels to serve a growing online customer base.
Ryohin Keikaku maintains an international presence, operating several hundred MUJI stores across Asia, Europe and North America. Flagship locations can be found in major cities including Tokyo, London and New York, while regional e‐commerce sites support direct shipping to local markets. The company continues to explore partnerships and franchise arrangements to expand its reach in emerging markets.
Headquartered in Tokyo’s Toshima ward, Ryohin Keikaku is led by President and CEO Akira Tsukamoto, under whose direction the company has strengthened its commitment to sustainability and supply‐chain transparency. With a core philosophy of “no‐brand quality goods,” Ryohin Keikaku seeks to balance innovation, environmental stewardship and customer value across its global operations.
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