Scout24 AG is a Germany-based operator of digital marketplaces specializing in real estate and automotive sectors. Headquartered in Munich, the company’s flagship platforms include ImmobilienScout24, a leading online property portal in Germany and Austria, and AutoScout24, one of Europe’s largest online marketplaces for new and used vehicles. These platforms connect private individuals, brokers and dealers with prospective buyers through searchable listings, digital marketing tools and ancillary services such as valuation modules and financing calculators.
Founded in 1998 as ImmobilienScout GmbH and rebranded to Scout24 AG in 2004, the company has expanded its footprint to serve multiple European markets. In addition to Germany and Austria, Scout24’s automotive marketplace extends to more than a dozen countries across the continent, offering multilingual interfaces and region-specific features. The company continuously invests in technology enhancements—leveraging data analytics, artificial intelligence and mobile-first design—to improve user experience, streamline transactions and drive lead generation for its business customers.
Scout24 generates revenue primarily through subscription and advertising fees paid by real estate professionals, automotive dealers and financial service providers. By offering premium listing placements, targeted marketing solutions and integrated value-added services, the company aims to maximize audience reach and engagement. Its platforms also facilitate partnerships with lenders and insurers, further embedding Scout24 within the broader real estate and automotive ecosystems.
The company is governed by a management board with expertise in digital media, e-commerce and platform operations. Scout24 continues to focus on strategic partnerships, product innovation and geographic expansion as it seeks to maintain its leadership position in Europe’s competitive online marketplace landscape.
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