SITO Mobile is a U.S.‐based mobile advertising and data analytics company specializing in programmatic digital out‐of‐home (DOOH) and cross‐channel mobile campaigns. By leveraging real‐time location and audience data, SITO Mobile enables brands to target consumers on smartphones, tablets, connected TV (CTV) and digital screens in high‐traffic venues such as retail centers, transit hubs and entertainment complexes.
The company’s flagship SmartReach Platform aggregates data from an integrated network of DOOH screens, first‐party mobile signals and third‐party data providers to deliver dynamic, personalized creative in real time. With capabilities in audience segmentation, frequency capping and attribution measurement, the platform allows marketers to optimize spend, measure on‐site visitation lift and execute seamless cross‐device campaigns from a single interface.
Founded in 1994 and headquartered in Alpharetta, Georgia, SITO Mobile has transformed from a traditional research outfit into a modern digital marketing technology provider. Over the years, it has forged partnerships with media owners, technology vendors and retail operators to expand its DOOH footprint across the United States and into select international markets. Its network reaches millions of consumers each month through programmatic buying and dynamic ad insertion.
Led by CEO Brian P. McAdoo, who joined the company in 2018, SITO Mobile emphasizes innovation in machine learning, audience targeting and cross‐channel attribution. Under McAdoo’s leadership, the management team—drawn from advertising, media and technology sectors—continues to enhance the SmartReach Platform’s analytics capabilities and strengthen strategic alliances to meet evolving marketer needs.
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