ZOZO Inc. (OTCMKTS: SRTTY) is a Japanese e-commerce company specializing in online fashion retail. Founded in 1998 by entrepreneur Yusaku Maezawa as Start Today Co., Ltd., the company rebranded to ZOZO Inc. in 2018. Over the years, it has grown into one of Japan’s foremost digital destinations for apparel and lifestyle goods.
The company’s flagship platform, ZOZOTOWN, features a wide array of products from domestic and international fashion brands alongside ZOZO’s own private apparel lines. In an effort to enhance customer experience and address common sizing challenges, ZOZO launched the ZOZOSUIT, a body-measuring garment that uses digital scanning to provide personalized fit recommendations for online shoppers.
Beyond its core Japan market, ZOZO has expanded internationally through ZOZO Global, offering cross-border shipping to customers in Asia, North America and Europe. The company also pursues collaborations with emerging designers and established fashion labels to diversify its offerings and tap into new consumer segments.
Driven by a management team steeped in digital retail innovation, ZOZO continues to invest in data-driven personalization, logistics optimization and technology solutions aimed at transforming the fashion e-commerce landscape. Founder Yusaku Maezawa remains a guiding influence on the company’s strategic direction and long-term vision for global growth.
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