Swedish Match AB (publ) is a Stockholm‐based manufacturer and distributor of tobacco and nicotine products, as well as smoking‐related accessories. The company is publicly traded on Nasdaq Stockholm and its American depositary receipts are quoted on the OTCMKTS under the symbol SWMAY. With a heritage dating back to a 1915 merger of several Swedish tobacco and match manufacturers, Swedish Match has built a global footprint in smokeless tobacco, cigars, matches and lighters.
The company’s core business activities are organized around four main product categories: snus and nicotine pouches, chewing tobacco, cigars and smoking tobacco, and matches and lighters. Its portfolio features snus and nicotine pouch brands such as General, Göteborgs Rapé, ZYN and ON!, chewing tobacco products under the White Owl and Red Man names, premium cigars including Macanudo and CAO, and household match and lighter brands like Solstickan and Cricket.
Swedish Match sells its products in key markets across Scandinavia, the United States, Europe and parts of Latin America. In the Swedish and broader Nordic markets, snus remains a leading category, while the U.S. business is driven largely by nicotine pouches and mass‐market cigars. Distribution is managed through a combination of traditional retail outlets, convenience stores, tobacconists and increasingly direct‐to‐consumer channels, reflecting changing consumer behavior in many regions.
Under the leadership of President and Chief Executive Officer Lars Dahlgren, Swedish Match emphasizes responsible marketing and product innovation. The company has invested in research and development aimed at offering alternative nicotine delivery methods, while also maintaining a focus on sustainability initiatives across its supply chain, including tobacco sourcing and manufacturing operations.
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