Swedish Match AB (publ) is a Stockholm‐based company specializing in the development, manufacture and marketing of smokeless tobacco products, cigars, matches and lighters. With roots dating back to early 20th century match factories, the company formed in its present structure in 1992 and has since grown into a global consumer goods provider. Swedish Match operates through three core segments—Snus & Nicotine Pouches, Cigars and Lights—supplying both traditional and emerging reduced‐risk nicotine products.
In the Snus & Nicotine Pouches segment, Swedish Match produces well‐known brands such as General, Göteborgs Rapé and the rapidly expanding ZYN line of tobacco‐free pouches. The Cigars division offers a portfolio that includes Longhorn, White Owl and García y Vega, while the Lights segment manufactures safety matches and pocket lighters under brands like Solstickan and Cricket. Manufacturing facilities are located in Sweden, Denmark, Germany and the United States, supported by research and development centers focused on product innovation and consumer insights.
Swedish Match serves markets across Scandinavia, the United States, the United Kingdom, Continental Europe and selected Latin American and Asian markets. The company utilizes a diversified distribution network that spans retail outlets, grocery chains, tobacconists and online channels. Its business model emphasizes responsible marketing, quality control and regulatory compliance, reflecting the global trend toward reduced‐risk nicotine alternatives.
Leadership is headed by President and CEO Andreas Dahlqvist, supported by a senior executive team with extensive backgrounds in consumer goods, tobacco and international operations. Governance is overseen by a board of directors chaired by Olle Holmqvist, providing strategic guidance as Swedish Match pursues growth through product innovation and geographic expansion.
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