SouthFirst Bancshares, Inc. is a bank holding company headquartered in Hartselle, Alabama. Through its wholly owned subsidiary, SouthFirst Bank, the company provides a full range of community banking services across northern Alabama and portions of Georgia. SouthFirst Bancshares operates multiple branch offices, offering local decision-making and tailored financial solutions to individuals and businesses in its regional footprint.
SouthFirst Bank offers a diverse portfolio of deposit and lending products. On the deposit side, the bank provides checking and savings accounts, money market accounts and certificates of deposit. Loan offerings include residential mortgages, home equity lines of credit, commercial real estate loans, agriculture financing and equipment lending. In addition, SouthFirst Bancshares supports its customers with online and mobile banking platforms, treasury management services and merchant card processing solutions for small- to mid-sized enterprises.
Founded in 2007, SouthFirst Bancshares has grown through organic branch expansion and selective market entry, focusing on relationship-driven banking and personalized customer service. The company’s community banking model emphasizes local market knowledge, responsiveness and alignment with customer needs. By concentrating on its core geographies in Alabama and Georgia, SouthFirst Bancshares aims to deliver consistent growth while maintaining strong credit quality and customer satisfaction.
Governed by an experienced board of directors and led by senior executives with deep roots in community banking, SouthFirst Bancshares prioritizes prudent risk management and sustainable profitability. The company’s strategic priorities include expanding its lending footprint, enhancing digital delivery channels and fostering long-term partnerships with individuals, families and businesses throughout its service area.
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