TED BAKER is a global lifestyle brand specializing in men’s and women’s apparel, accessories, footwear and fragrances. The company is known for its distinctive approach to design, blending classic British tailoring with modern detailing and playful accents. Its product portfolio includes casual and formal wear, outerwear, bags, scarves, eyewear and small leather goods, complemented by a range of signature scents and beauty products. TED BAKER operates through a mix of flagship stores, concessions, franchise partnerships and an e-commerce platform, providing a seamless customer experience across physical and digital channels.
Founded in Glasgow in 1988 by Ray Kelvin, TED BAKER has expanded its presence to over 60 countries, with a strong footprint in the UK, continental Europe, North America, Asia Pacific and the Middle East. The company’s wholesale and franchise network covers high-traffic department stores and shopping centers, while its owned stores are strategically located in key fashion capitals. Alongside retail operations, TED BAKER engages in selective licensing agreements to extend its brand into eyewear, watches and stationary, reinforcing its position in the premium lifestyle segment.
Headquartered in London, TED BAKER is managed by an experienced leadership team and governed by a board of directors with extensive backgrounds in retail, branding and international market development. The management team places emphasis on design innovation, supply chain efficiency and digital transformation to drive long-term growth. Corporate initiatives include sustainability programs aimed at reducing environmental impact, as well as community engagement efforts to support creative talent and local artisans. Through a combination of design excellence and strategic expansion, TED BAKER continues to pursue its vision of offering high-quality, fashion-forward products to a discerning global clientele.
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